RIGID DIET PLANS DON’T WORK 

Simply put, no one can sustain a lifestyle on a fully restricted intake and sustain it, plain and simple. You will fail, feel guilty then overeat on all the things you could not have and this is NORMAL human behaviour.

ENDLESS CARDIO IS UNNECESSARY

Some cardio is fine for health and fitness but too much cardio will see you lose muscle. If you lose muscle - you lose your metabolic rate and you will end up “skinny fat” i.e. slim but with no tone at all.

SEVERE CALORIE DEFICITS LEAD TO MUSCLE LOSS

Now a calorie deficit is required for fat loss, BUT severe deficits for rapid ‘weight loss’ will incur another big drop in muscle mass and again lower your metabolic rate and also leave you malnourished and feeling tired and sluggish.

SCALE MEASUREMENTS AREN’T EVERYTHING 

Sometimes we can get stuck only caring about the scale weight going down. However this is a very poor guide to what is actually happening. For example, you may lose 10kg on the scales, but it was 5kg of fat and 5kg of muscle… this is a POOR outcome. Another scenario is you lose 5kg on the scale but its 6kg of fat loss (1kg more than scenario 1) and you gain 1kg of muscle. Now this is a GREAT outcome. You will look far better, feel far better having maintained your metabolism AND it will be easier to sustain your new body composition.

EDUCATION IS KEY 

To be able to sustain any changes to your body composition or training performance, we will teach you key nutrition and training factors, how to build lifelong habits, and support better future decisions. Without this education-base, blindly following plans leads to “falling off the wagon” and unsure of how to climb back on, and often leading to rapid weight regain.